Recently there’s been a lot of attention to King.com in leftist media, particularly to the company’s problematically pushy attempts to enforce its trademark over words like “candy” and “saga.” Now as an avid player of Candy Crush, I find myself torn. On the one hand, I’ve got a lot of free time on my hands; on the other hand, I’ve had a life-long intolerance for bullshit.
But I don’t want to focus on the wank/counterwank that is quibbling over trademark. Instead, I’d like to investigate the idea that Candy Crush Saga itself is a wonderful model of late capitalism in miniature.
Let’s set the stage: you are a hyper-infantilized little girl named Tiffi, traveling along a loopy and colorful path through a land seemingly born of that one night when Lisa Frank got drunk and had sex with a gummi bear. Continue reading